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Effective Media Communication During Public Health Emergencies

Effective Media Communication During Public Health Emergencies

Effective Media Communication During Public Health Emergencies

The recent outbreak of the corona virus underlines the importance of communication during public health emergencies. Communication challenges are heightened when fear of the pandemic spreads faster than the disease itself. It is vital that people feel that officials are communicating openly and honestly. The most important asset in any large-scale public health emergency is the public; because ultimately, they must take care of themselves. Through effective media communication, public health officials can engage the public and help them to make informed and better decisions.

Effective media communication is a critical element and should play a central role from the start. It establishes public confidence in the ability of an organization or government to deal with an emergency; it builds and maintains trust; it improves knowledge and understanding; guides attitudes, decisions and actions; and encourages collaboration and cooperation. Here is a six-step guide to effective media communication during public health emergencies:

  • Step #1: Develop strategies, goals and plans. Develop specific media communication goals and objectives; develop a written media communication plan; and develop a partner and stakeholder strategy.
  • Step #2: Train Spokespeople. Train the media communication team and other designated spokespeople; train a public information officer; identify and train a designated lead spokesperson.
  • Step #3: Prepare messages. Prepare lists of stakeholders and their concerns; prepare clear and concise messages; and prepare targeted messages.
  • Step #4: Identify media outlets and media activities. Identify available media outlets and social media influencers; identify the most effective media outlets who will get your message delivered; identify media (social and traditional) media activities for the first 24-72 hours.
  • Step #5: Deliver messages. Deliver clear and timely messages; deliver messages to maintain visibility; and deliver targeted messages.
  • Step #6: Evaluate messages and performance. Evaluate message delivery and media coverage; evaluate and improve performance based on feedback; and evaluate public responses to messages.

If implemented effectively, these guidelines for media communication will result in greater understanding of your message and will also result in greater public participation to support the containment of an outbreak. The overriding goal is to bring the outbreak under control as quickly as possible, and effective communication is one tool to achieve that goal.

For more detail and points for preparing and delivering messages contact DynaComm using the link at the top of the homepage, or email for more information.

DynaComm helps business leaders enhance their leadership skills through business communications strategies, public speaking coaching and speechwriting, and by securing speaking engagements.

Why You Should Hire A Speechwriter

Why You Should Hire A Speechwriter

Why You Should Hire A Speechwriter

When Your Speech Matters, Writing It Well Matters.

Writing a speech is a perfect example of rhetorical influence that guides your audience to buy into your brand, method, or idea. It is language used to convey a point or convince an audience. More than a speech, it’s a platform to advance your agenda, drive change, or elevate your reputation.

Speeches are special for both you and your audience. A speechwriter helps you plan, prepare, and deliver an effective speech that will inspire and engage your audience. Whether you are a communication pro or a business leader who needs to convey a message, the time will come when you need to write a speech for yourself or for someone else.

Here’s how a speechwriter can help:

Establish Goals Upfront. Is your speech meant to inform, persuade, or educate? What do you want your audience to think, feel and do after hearing your speech? A speechwriter will analyze the audience. You will then know who is attending the event, why they’re there, and what they want to take away from the event. Learning about the audience demographics, such as their attitude and knowledge toward a subject matter will enable the speechwriter to include language that is relevant, timely, and focused on the key points that are important to your audience.

Choose Your Core Message. Your core message is the central idea of your presentation. A speechwriter will develop speech elements that support your core message. More important, the speechwriter will aim for clarity and try to express your core message in a single sentence. If your core message is short and straight to the point, the audience can easily remember and repeat it, which is especially important if your goal is to persuade them.

Research. Research for your speech can be a time consuming and daunting task. Your speechwriter will research information, gather notes, conduct interviews and then connect the ideas in a way that will provide the perfect flow and structure to your speech. You can gain credibility with your audience by citing research in your speech that supports your core message and your main points. Research early, before you develop your main ideas. Doing this will ensure that you have adequate source material and information. You want to be sure that the main ideas in your speech will allow you to easily incorporate what you find into your speech.

Deliver Your Message. A speechwriter will give your speech rhythm. Why is this important? A good speech has the right pace, and a speechwriter varies the sentence structure using long sentences mixed with shorter sentences for greater emphasis. Your speechwriter will repeat key words and phrases for greater emphasis, and will also include appropriate quotes that emphasize your key points. A speechwriter will intersperse rhetorical devices that keep the attention of your audience. At the end, you’ll have them wanting more!

Take full advantage of your moment in the spotlight. Your speeches and your public speaking skills will help you stand out and showcase your ideas and leadership. You can do it!

DynaComm helps business leaders enhance their leadership skills through business communications strategies, public speaking coaching and speechwriting, and by securing speaking engagements.
You can call using the link at the top of the homepage, or email for more information.

Stand Out Women of 2019

Stand Out Women of 2019

Stand Out Women of 2019

In 2019, women around the globe claimed leadership positions in government, business, sports and media.  Women may not always realize how poised for success we are in leadership roles, but our potential and abilities are undeniable.  Here is a list of my top “Stand Out Women for 2019,” all of whom possess exceptional leadership competencies. Who’s on your list?

  • Simone Biles – In October, she became the most decorated gymnast in World Championship History. Did you know that she is a five-time all around World Champion, a three-time World balance beam champion, a two-time World vault champion, a six-time U.S. National all-around champion, and a member of the gold-medal-winning American teams at the 2014, 2015, 2018 and 2019 World Artistic Gymnastic Championships.  Let that all sink in for a moment, and then join me and say:  WOW!
  • Greta Thunberg is an environmental activist on climate change, and at the age of 15 – that’s right, the young, tender age of 15 – addressed the 2018 United Nations Climate Change Conference. Because of her activism, she is the recipient of numerous honors and awards, and is the youngest individual Time Person of the Year!  Her influence is still to be recognized.
  • Jane Fonda is 82 years young, and she is an award-winning actor and longtime political activist. She recently moved to Washington, D.C. to launch “Fire Drill Fridays,” a campaign of civil disobedience with weekly demonstrations to focus attention on the urgency of climate change issues. Her beauty philosophy is built on self-confidence, “For me, ageing beautifully is a state of mind: having more self-confidence, forgiving yourself and others more easily, and staying interested in things and taking care of yourself.” What’s not to love about that?
  • Nancy Pelosi is a powerful woman who shows others how to lead with grace, relevance and ferocity. At age 79, a mother of five and grandmother of nine, the first female House Speaker takes a back seat to no one – not even the President.  Speaker Pelosi led Congress in passing the Lilly Ledbetter Fair Pay Act to restore the ability of women and all workers to access our judicial system to fight pay discrimination.  We’re with you, Speaker Pelosi!
  • Christine Lagarde is currently the president of the European Central Bank. Previously, she was the president of the International Monetary Fund, and upon her new appointment she announced that she has her own communication style, and “it will be different.”  Good call, Ms. Lagarde.  In 2018, Forbes ranked her number three on its World’s 100 Most Powerful Women List.
  • Heidi Hartmann, Founder and President of the Washington, D.C.-based Institute for Women’s Policy Research. I had the pleasure of meeting her at the University of Houston recently where I learned of her exploration into the issue of wage gaps between men and woman and her goal of complete integration in the labor force.  According to Dr. Hartmann, we women are making progress, but we’ve still a long way to go.  Agree!
  • Mary Barra is the Chair and CEO of General Motors Company. She has held the CEO position since 2014, and she is the first female CEO of a major automaker.  I’ve been following her since her appointment.  I especially like her prudent risk-taking steps as she has transitioned General Motors from an auto player into the tech space by moving forward with automated driverless cars, beating rival Tesla in developing the first electric car.  Hats off to you, Mary Barra!
  • Ginni Rometty, CEO of IBM recently joined other business leaders by seeking a new purpose for their corporations to deliver value to customers, invest in their employees, deal ethically with suppliers, support communities where they live and work, and generate long-term value for their shareholders. Key words here:  Long-term value!  The world needs more and more leaders like you, Ms. Rometty.
  • Women Wonder– these are the women in my life – family, friends and business professionals. Every day, I learn something new from you.  There is an entire month dedicated to our history; yet, today I celebrate our achievements, leadership, courage, strength and love.  I am inspired by one of our leaders, Michelle Obama: “As women, we must stand up for ourselves.  We must stand up for each other.  We must stand up for justice for all.”
  • My Granddaughter is not yet two years old, and I love watching her grow and hearing her talk. I am excited about the path she will pursue.  She is fierce and strong and full of fire and life.  It will be a while before she can read these words and understand them, but I hope she will find a life filled with meaning and significance – and equal opportunity!
The Power of Setting Public Speaking Goals

The Power of Setting Public Speaking Goals

The Power of Setting Public Speaking Goals

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”  Business leader, Lee Iacocca, best known for introducing the Ford Mustang to the world, used his public speaking skills to get his points across to a variety of audiences.

While most of us are not on the world stage, knowing how to get your ideas heard in a business setting is a critical factor for career success.

If you want to improve your public speaking skills and deliver an amazing presentation every single time, it’s important to set public speaking goals to guide you there.  Whether you want to inform, inspire, or persuade your audience, or whether you’re just starting out and you want to gain confidence, setting goals is an important skill for your personal and professional success.

Here’s an easy process to help you set three public speaking goals for yourself.

Step #1: Understand why public speaking is important to your career.

We know deep down that if we can speak with clarity and confidence, we will have a better career track and more job opportunities.  A 2016 study of over 1,000 executives by Distinction Communications, indicates that 86% of participating executives attributed a direct correlation between their public speaking skills and their career success.

How about you?  Why is public speaking important to you specifically?

Step #2:  Break your public speaking goals into three categories. 

Examples include:

Category #1:  Confidence

Category #2:  Delivery

Category #3:  Structure and Organization

Step #3:  Set a Goal for each category

Once you have the three categories, you have to set goals for each.  Each goal has to be specific, timely, and measurable.  This works best to get it down on paper.  For example:

#1:  Confidence

This is a foundation category.  Without it, nothing else matters.  You can have the best content ever, but if you can’t stand in front of a group without shaking in your boots, everything gets thrown out the window.  Here are some examples to guide you:

  • By August 1, I will speak in front of (insert a number here) groups of people and feel comfortable
  • By September 1, I speak in front of the executives at my company – with the same confidence I feel when speaking in front of my direct reports.
  • By October 1, I feel comfortable applying for a leadership position that requires public speaking

#2:  Delivery

How to keep your audience engaged; how to move while on stage; and what to do with your hands.  Some examples to guide you:

  • By August 1, I know how to engage my audience using three different methods
  • By September 1, I move on stage with purpose and know how to inflect the tone of my voice to gain attention or to temper a sticky point.
  • By October 1, I will learn to use my hands with intention

#3:  Structure and Organization

How to structure executive briefings, project updates, and conference calls.

  • By August 1, I know how to structure a presentation from beginning to end.
  • By September 1, I can structure my thoughts on the spot at executive meetings.
  • By November 1, I know how to add rhetorical devices to my presentation in order to engage my audience. I know how to structure business stories.


Whatever your goals may be, following this process will bring you one step closer to becoming a more impactful public speaker.  It takes time and intentional practice.


DynaComm Strategies LLC can help you achieve your public speaking goals!

Using Our Personal Values to Influence Others

Using Our Personal Values to Influence Others

Using Our Personal Values to Influence Others

How can you effectively stand up for your personal values when pressured by your boss, colleagues, customers, or shareholders to do the opposite?

Personal Values

What do we mean by values?  In a business sense, it is the self-motivated, aspirational set of ethics that guides us.  Many of my peers and clients often hear me say that I provide high-quality, value-added business communication solutions.  I’ve been saying this for years, but it’s only been recently that I’ve learned to frame the most important values and to agree upon shared goals with each client encounter.  Along the way, I’m also learning to identify my own set of values, which help me to know when to speak my mind and to discern what’s right.

In her book, Giving Voice to Values, Mary Gentile empowers business leaders with the skills to voice and act on their values and align their personal path with their principles.  The issue isn’t about distinguishing what is right or wrong in business; rather, it is about knowing how to act on your values despite opposing pressure.

Giving voice to values isn’t the same as speaking truth to power.  Giving voice may mean asking the well-framed and well-timed strategic questions that allow people to think in a new way about a situation.  I was taught this tactic by a leadership coach, and it has never failed me.  The more strategic questions I ask, the more I continue to receive invitations to sit at the table and to help problem solve.

Injecting Personal Values

Giving voice to values may mean working behind the scenes with someone who is better positioned to raise an issue.  This is especially true if you are in a hierarchical organization that values titles.  Does it really matter who gets credit?  If you have a great business idea and can utilize someone else in the organization who currently has more influence, this is an excellent way to get your idea across.

Giving voice to values may mean finding another ethically acceptable way to accomplish a task.  It doesn’t necessarily mean “speaking up.”  But building scripts and practicing will help.

The “giving voice to values” approach to values-driven leadership is a focus on building awareness and the preparation for effective, values-driven action.  In this case, action means developing scripts and implementation plans for responding to rationalizations for questionable practices and putting the practice into action.  It takes practice.

Giving voice to values is about building the skills, the confidence, the moral muscle (says Gentile), and the habit of voicing our values.  It begins with the assumption that most of us want to bring our whole selves to work.  Yet, we know from research that most of us will encounter values conflicts in our careers when our personal values and the things we want to accomplish are in conflict with the expectations of our clients, our colleagues, our bosses, or our organizations.  This is when the practice approach is most effective.

Know What is Right and How to Make it Happen

By giving voice to your values, you can have a positive and lasting influence on many people.  By asking the right questions, by building a set of allies, and by taking a practice-based approach to giving voice, we begin to build confidence in problem solving and greater confidence in knowing what we would say and do in certain situations.  Over time, we will not only know what is right but also how to make it happen.

Marianne Gooch is a business leader, management consultant, and public speaker who helps business leaders become more effective communicators with speech coaching, speech writing, and presentation/media training.  DynaComm is a 100% woman-certified and owned business with headquarters in Houston, Texas.