As a business leader taking on a new role in the organization, it’s important to quickly establish and elevate your communications program – one to help influence stakeholders and achieve objectives.
Here’s how to execute a program that aligns with your core objectives:
- Define your priorities. What are the top five areas of focus, especially in your first 100 days?
- Identify primary audience. For each priority, define your audience and determine what is important to them.
- Develop critical messages. For each audience under a priority, there will be critical messages delivered at different times. Having a bank of messages to different audiences, clarified across a timeline can help you construct and deliver the messages as needed.
- Package your messages. Will the messages be communicated as a story or through a fact-based report or a dashboard?
- Message Deliverer. Determine early on who will deliver which message and to which appropriate audience.
- Select a channel. Selecting your channel depends on the stakeholder group. Does it make sense to communicate via email, yammer, or video to a global audience and make sense to visit a group of investors in person.
- Frequency. Knowing how often to reach your audience is key to success.
- Feedback. Gather it frequently so you can course correct along the way.
